Understanding Business
Author: William G G Nickels
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Booknews
New edition of an introductory text with color photos, sidebars, and abundant pedagogical trappings (including "ethics boxes" for practice in making ethical decisions). Annotation c. Book News, Inc., Portland, OR (booknews.com)
New interesting book: CorelDRAW X4 or Planet Google
Managing Professional Services: Text & Cases
Author: Thomas J DeLong
DeLong and Nanda's Professional Services: Text and Cases is the first casebook to be published on the management of professional service firms (law firms, architecture, financial services, consulting). It includes a comprehensive selection of case studies that span these industries broadly. Although much has been researched and written about managing service firms generally (e.g., food service, hotels, banking and other consumer services), very little has been compiled on managing professional services. Professional Service firms have a highly educated employee base and these firms offer both consumer and commercial services that involve managing, supporting and improving their clients' intellectual assets. Delong and Nanda have developed this text to demonstrate to students the unique challenges and opportunities attendant upon this market segment of our economy.
Table of Contents:
| About the Authors | ||
| Preface | ||
| An Overview of the Professional Services Book | ||
| Module Summary Notes (Module One through Module Seven) | ||
| Hambrecht & Quist | 10 | |
| AGENCY.COM (A): Launching an Interactive Service Agency | 26 | |
| History of Investment Banking | 35 | |
| The Rise and Decline of e-Consulting | 54 | |
| Thomas Weisel Partners (A) | 97 | |
| Woodland Partners: Field of Dreams? | 117 | |
| Shouldice Hospital Limited | 125 | |
| Morgan Stanley Dean Witter Private Client Services | 151 | |
| Diamond in the Rough (A) | 167 | |
| The Goldman Sachs IPO (A) | 183 | |
| Family Feud (A): Andersen versus Andersen | 203 | |
| The Saga of Prince Jefri and KPMG (A): Mystery of the Missing Billions | 224 | |
| International Profit Associates | 238 | |
| Rob Parson at Morgan Stanley (A) | 268 | |
| Strategic Services at Andersen Consulting | 281 | |
| Bain & Company, Inc.: Making Partner | 296 | |
| Venture Law Group | 312 | |
| &Samhoud Service Management | 338 | |
| The Union Carbide Deal (Abridged) | 352 | |
| Jill Greenthal at Donaldson, Lufkin & Jenrette (A): The TCI/AT&T Deal | 362 | |
| Cambridge Consulting Group: Bob Anderson | 388 | |
| Charlotte Beers at Ogilvy & Mather Worldwide (A) | 393 | |
| Lehman Brothers (A): Rise of the Equity Research Department | 410 | |
| Alexander Bandelli (A) | 440 | |
| Tom Tierney at Bain & Company (A) | 448 | |
| Infosys Technologies, Limited | 464 | |
| Tim Hertach at GL Consulting (A) | 500 | |
| Professionals' Quandaries | 511 | |
| Tradeoffs: Juggling Careers in PSFs with Private Life | 515 | |
| The First Six Months: Launching a PSF Career | 525 | |
| Index | 529 |
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