Effective Security Management or Customer Message Management

Effective Security Management

Author: Charles A Sennewald

This latest edition of Effective Security Management retains the qualities that made the previous editions a standard of the profession: a readable, comprehensive guide to the planning, staffing, and operation of the security function within an organization. All chapters are completely updated with the focus on practical methods that the reader can put to use in managing an effective security department.

The Fourth Edition covers current computer applications that can help in the administrative, managerial, and supervisory aspects of the security function. In addition, two new chapters address employee management in detail. The first, Lifestyle Management for Managers, will discuss motivation at work: the how, when, where, what and why of self-motivation for the boss. The second, The Departing Employee, will discuss the exit interview and the information that can be gained in that process.

Also, back by popular demand, are the author's "Jackass Management Traits," 32 humorous portrayals of negative management traits that illustrate very real problems that can undermine the effectiveness of supervisors and managers.

* Includes a new chapter on the use of statistics as a security management tool
* Contains complete updates to every chapter while retaining the outstanding organization of the previous editions
* Recommended reading for The American Society for Industrial Security's (ASIS) Certified Protection Professional (CPP) exam

Booknews

Provides an introduction to the administrative, managerial, and supervisory practices that are applicable to the security department. The author also discusses public relations, offers a series of tongue- in-cheek portrayals of flawed managerial styles, and includes contributed discussions of risk analysis and management, security surveys, and the role of microcomputers in security management. Annotation c. by Book News, Inc., Portland, Or.

See also: The Next Catastrophe or Research Methods for Business Students

Customer Message Management: Increasing Marketing's Impact on Selling

Author: Tim Riesterer

In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it ? meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.