Marketing
Author: Dhruv Grewal
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to applies the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Table of Contents:
Section 1 Assessing the Marketplace
1 Overview of Marketing
2 Developing Marketing Strategies
3 Ethics
4 Analyzing the Environment
Section 2 Understanding the Marketplace
5 Consumer Behavior
6 Business-to-Business
7 Global Markets
Section 3 Targeting the Marketplace
8 Segmenting & Targeting
9 Marketing Research
Section 4 Value Creation
10 Developing New Products
11 Managing the Product Portfolio and Branding
12 The Role of Services
Section 5 Value Capture
13 Pricing Concepts
14 Setting Prices
Section 6 Value Delivery
15 Designing the Channel and Supply Chain Management
16 Retailing
Section 7 Value Communication
17 Integrated Marketing Communication
18 Advertising
19 Personal Selling
See also: International Financial Reporting Standards or Introduction to Information Systems
Mastering the Instructional Design Process: A Systematic Approach
Author: H C Kazanas
In the past fifteen years, Mastering the Instructional Design Process has become a classic in the field providing professionals, trainers, and students with a step-by-step guide through all aspects of the instructional design process.
In the past two decades there have been profound changes in the state-of-the-art of the instructional design profession. To provide instructional designers with the most current information, this third edition makes use of the recent IBSTPI standards for instructional design.
The revised competencies:
• Address the professional foundations of design, as well as planning and analysis, design development, and management skills
• Encompass tasks of both novice and experienced and expert design professionals
• Have been validated using a national and international population
Mastering the Instructional Design Process, Third Edition also add resses current trends and developments breaking new technologies, rapid change, outsourcing of internal instructional designers, knowledge capital, speed in market change, and globalization and diversity that are influencing today's business environment and the instructional design process.
The third edition of this essential resource features case examples from myriad workplace environments and contains the information, advice, and tools you need to ensure that your planning training and development function is the most up-to-date.
Included with the book is a CD-ROM filled with sample forms, checklists, activities, and PowerPoint presentations for each chapter.
Table of Contents:
| Tables, Figures, and Exhibits | ||
| Preface to the Third Edition | ||
| Acknowledgments | ||
| About the International Board of Standards for Training, Performance, and Instruction | ||
| About the Authors | ||
| Pt. 1 | Detecting and Solving Human Performance Problems | |
| 1 | What Is Instructional Design? | 3 |
| 2 | Alternatives to Instructional Solutions: Five Frequent Options | 17 |
| 3 | Determining Projects Appropriate for Instructional Design Solutions | 34 |
| Pt. 2 | Analyzing Needs, Learners, Work Settings, and Work | |
| 4 | Conducting a Needs Assessment | 55 |
| 5 | Assessing Relevant Learner Characteristics | 85 |
| 6 | Analyzing Relevant Work Setting Characteristics | 106 |
| 7 | Performing Work Analysis | 123 |
| Pt. 3 | Establishing Performance Objectives and Performance Measurements | |
| 8 | Writing Perf ormance Objectives | 161 |
| 9 | Developing Performance Measurements | 181 |
| 10 | Sequencing Performance Objectives | 200 |
| Pt. 4 | Delivering the Instruction Effectively | |
| 11 | Specifying Instructional Strategies | 219 |
| 12 | Selecting or Designing Instructional Materials | 245 |
| 13 | Evaluating Instruction | 275 |
| Pt. 5 | Managing Instructional Design Projects Successfully | |
| 14 | Designing the Instructio nal Management System | 299 |
| 15 | Planning and Monitoring Instructional Design Projects | 317 |
| 16 | Communicating Effectively | 334 |
| 17 | Interacting with Others | 350 |
| 18 | Promoting the Use of Instructional Design | 373 |
| 19 | Developing Yourself | 386 |
| 20 | Being an Effective Instructional Designer: Lessons Learned | 390 |
| App. I | Self-Rating of Competence on Instructional Design | 396 |
| App. II | The Results of a Survey About Current Issues in Instructional Design | 412 |
| References | 424 | |
| Name Index | 449 | |
| Subject Index | 455 | |
| Contents of the CD-ROM | 467 | |
| How to Use the CD-ROM | 471 | |
| Pfeiffer Publications Guide | 475 |
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