Essentials of Physician Practice Management or Media Economics

Essentials of Physician Practice Management

Author: Blair Keagy MD

Essentials of Physician Practice Management offers a practical reference for administrators and medical directors and provides a comprehensive text for those preparing for a career in medical administration, practice management, and health plan administration. Essentials of Physician Practice Management is filled with valuable insights into every aspect of medical practice management including operations, financial management, strategic planning, regulation and risk management, human resources, and community relations.

Look this: Decision Modeling in Policy Management or The Law of Multi Bank Financing

Media Economics: Application of Economics to New and Traditional Media

Author: Adam Finn

"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle."

-Richard E. Collins, The Open University, U.K.


How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting, but not newspaper publishing, usually regulated and sometimes subsidized? Media Economics: Applying Economics to New and Traditional Media provides a thorough foundation of the microeconomic principles and concepts needed to understand media industries and issues in the converging media environment.

Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance ofmedia industries, and why the United States dominates trade in information and entertainment.

Key Features

• Chapter opening vignettes introduce the issues analyzed in each chapter
• Concise definitions of key terms for a clear understanding of basic microeconomic and managerial economic concepts
• Examples from a variety of media industries including those in the United States, Canada, the United Kingdom, and Australia
• A concept-driven approach enabling a longer shelf-life as technologies, structures, and revenues change
• A recognition of the reality of convergence and consolidation in media industries rather than addressing each media outlet individually

Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text for public policy and the media as well as media and society courses with an economic perspective taught in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs.

Table of Contents:

1	Introduction and overview	1
2	Demand and supply	17
3	Markets	39
4	Consumer behavior	59
5	Production and cost	85
6	Revenue, profit, risk, and managerial decisions	111
7	Market structure, theory of the firm, and industrial organization	141
8	Perfect competition and monopoly	157
9	Monopolistic competition and oligopoly	181
10	Pricing and market segmentation	215
11	Advertising	247
12	Labor markets	261
13	Government intervention	287
14	International trade	311