Fashion Sales Promotion or Analyzing Investment Properties

Fashion Sales Promotion: The Selling Behind the Selling

Author: Pamela M Phillips

In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.

Interesting book: More Equal Than Others or The New Strategic Brand Management

Analyzing Investment Properties

Author: Andrew W W Tompos

Practical, easy-to-read, mathematically accessible—and filled with an abundance of real-life examples—this book explains how to collect data on investment properties, how to use the HP-12C financial calculator to process data, and how to interpret the data to make decisions on buying, selling or keeping an income producing property. The procedures are applicable to any property owned or considered for purchase.

Table of Contents:

1. The Borrowing of Money.
2. Risk versus Return: How to Decide When to Invest.
3. Using the Financial Calculator.
4. Collecting and Analyzing Data.
5. Discounted Cash Flow Methods.
6. Making Decisions.
Answer Key.
Index.