Marketing Research or Capital Budgeting and Long Term Financing Decisions

Marketing Research

Author: Naresh K Malhotra

This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the enormous success of previous editions by being even more current, contemporary, illustrative and user-friendly.

Booknews

A text for undergraduates and graduate students, reflecting current trends in international marketing, ethics, and the integration of microcomputers and mainframes into the field. Organization of material is based on a six-step framework for conducting marketing research, with sections on research design; field work; data preparation and analysis; and preparing reports. Features chapter summaries, problems and computer exercises, and mnemonic acronyms. This second edition includes new computer applications and updated examples and cases. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Book review: Pillsbury Baking or Rotation Diet

Capital Budgeting and Long-Term Financing Decisions

Author: Neil Seitz

This text explores all areas of capital budgeting and all the strategies used to make long-term financing decisions. Utilizing a strategic framework, it discusses how the key concepts synchronize with overall corporate strategies and goals. This text covers practical capital budgeting and long-term financing decisions in a way that is comprehensive, applicable, understandable, and flexible.

Table of Contents:

Part I. STRATEGY AND VALUE
1. Long-Term Investing and Financial Decisions
2. Market Imperfections and Value: Strategy Matters
3. Measuring Wealth: Time Value of Money
4. Value-Driven Management
Part II. CAPITAL INVESTMENT CHOICE
5. Measuring Investment Value: You Can Trust NPV
6. Alternate Measures of Capital Investment Desirability
7. Ranking Mutually Exclusive Investments
Part III. ESTIMATING CASH FLOWS
8. Measuring Incremental Cash Flows
9. Taxes and Foreign Investments
10. Inflation and Capital Investment Analysis
Part IV. RISK AND INVESTMENT CHOICE
11. Introduction to Risk Analysis
12. Single Investment Risk Analysis
13. Risk from the Company Perspective: Capital Budgeting with Consideration of Firm Risk Reduction Effects
14. Risk from the Shareholders' Perspective: Using CAPM in Capital Budgeting
15. Arbitrage Pricing Theory, Option Pricing Theory, and Capital Budgeting
Part V. FINANCING DECISIONS AND REQUIRED RETURN.
16. Cost of Capital
17. Capital Structure and Value
18. Capital Structure Decisions
19. Dividend Policy and Investment Decisions
20. Interactions Between Investment and Financing Decisions
21. Lease Analysis
22. Capital Rationing
Part VI. SPECIAL TOPICS
23. Capital Budgeting in Nonprofit Organizations
24. Multicriteria Capital Budgeting and Linear Programming
25. Mergers