Strategic Management of e-Business
Author: Stephen Chen
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
Table of Contents:
Ch. 1 | Introduction to e-business | 1 |
Ch. 2 | The basics of e-business technology | 33 |
Ch. 3 | The markets for electronic commerce | 79 |
Ch. 4 | e-Marketing | 101 |
Ch. 5 | The economics of e-business | 147 |
Ch. 6 | Analysing the industry impacts of e-business | 183 |
Ch. 7 | Developing an e-business strategy | 213 |
Ch. 8 | Implementing an e-business strategy | 255 |
Ch. 9 | Public policy issues | 291 |
Ch. 10 | Future trends | 325 |
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Personnel Selection: Adding Value Through People
Author: Mark Cook
Popular with students, academics and professionals alike, this is the fourth edition of Personnel Selection. A thoughtful, entertaining and comprehensive text, this edition has been thoroughly revised to focus on the key issues and the latest research in this rapidly developing field.
Features of the fourth edition include:
- The use of the internet in job application, recruitment and assessment.
- How job analysis is changing to meet changing concepts of the nature of work, leading to an increasing emphasis on broader abilities and dispositions.
- The big five model in personality: new measures, new reviews of selection research, links to job analysis, the use of broad factors vs. more specific facets.
- The problem of faking in personality questionnaires: its extent and its impact on selection decisions.
- The effectiveness of teams (as opposed to individuals) in terms of personality and ability.
- Adverse impact in selection, especially education, interview, biodata, assessment centres, personality tests, honesty tests.
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