Cultural Diversity in Health and Illness or Bronfmans

Cultural Diversity in Health and Illness

Author: Rachel E Spector

The seventh edition of this well-respected book continues to promote an awareness of the dimensions and complexities involved in caring for people from diverse cultural backgrounds. Completely revised and updated, it examines the differences existing within North America by probing the health-care system and consumers, and citing examples of traditional health beliefs and practices among selected populations. An emphasis on the influences of recent social, political, and demographic changes helps to explore the issues and perceptions of health and illness today. Essential for any health-care professional, this book sets the standard for cultural perspectives.

Joan C. Murphy

This fifth edition, well-known, cultural work continues to deepen and expand the reader's theory and sense of inquiry. The purpose, as in past editions, is to increase the reader's awareness of the "dimensions and complexities involved as we meet the health and illness needs of patients." Cultural competence is now mandated by the Joint Commission of Hospital Accreditation and the Health Care Financing Administration. The author uses the notion of a quilt as a theme, thereby imaging continuity from chapter to chapter. This book is intended for virtually anyone providing healthcare, but especially nurses and nursing students as we are constantly encountering cultural diversity. The author is successful in this effort. The twelve chapters are divided into three units. In the first the focus is on provider self-awareness, in the second cultural awareness, and in the third selected traditional views of health and illness. One example is Chapter 11, "Health and Illness in Hispanic America." There are eight very valuable appendixes including Suggested Course Outline and Suggested Course Activities. There is an extensive (20 page) bibliography and an impressive directory of alternative healthcare associations. As discussed by the author, the U.S. will continue to receive a significant portion of its population via immigration. Given that prediction, it is imperative that educators and those already in practice focus on initial and ongoing cultural competency. This evolving theory base has become obligatory for humane, ethical, and legal practice. Ongoing cultural shifts and new theory necessitate the new edition.

Doody Review Services

Reviewer: Joan C. Murphy, EdD, MS, RN, NP (Utica College of Syracuse University)
Description: This fifth edition, well-known, cultural work continues to deepen and expand the reader's theory and sense of inquiry.
Purpose: The purpose, as in past editions, is to increase the reader's awareness of the "dimensions and complexities involved as we meet the health and illness needs of patients." Cultural competence is now mandated by the Joint Commission of Hospital Accreditation and the Health Care Financing Administration. The author uses the notion of a quilt as a theme, thereby imaging continuity from chapter to chapter.
Audience: This book is intended for virtually anyone providing healthcare, but especially nurses and nursing students as we are constantly encountering cultural diversity. The author is successful in this effort.
Features: The twelve chapters are divided into three units. In the first the focus is on provider self-awareness, in the second cultural awareness, and in the third selected traditional views of health and illness. One example is Chapter 11, "Health and Illness in Hispanic America." There are eight very valuable appendixes including Suggested Course Outline and Suggested Course Activities. There is an extensive (20 page) bibliography and an impressive directory of alternative healthcare associations.
Assessment: As discussed by the author, the U.S. will continue to receive a significant portion of its population via immigration. Given that prediction, it is imperative that educators and those already in practice focus on initial and ongoing cultural competency. This evolving theory base has become obligatory for humane, ethical, and legal practice. Ongoing cultural shifts and new theory necessitate the new edition.

Booknews

Written by a nurse, primarily for nurses, summarizes issues of provider self-awareness and delivery and acceptance of health care, and traditional views of health and illness in the context of various American ethnic groups. The bibliographies for each section are extensive. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Rating

5 Stars! from Doody

Table of Contents:

A Word About Health

Unit I Cultural Foundations 1

Ch. 1 Cultural Heritage and History 3

Ch. 2 Diversity 31

Ch. 3 Health and Illness 48

Unit II Health Domains 71

Ch. 4 Health Traditions 74

Ch. 5 Healing Traditions 107

Ch. 6 Familial Health Traditions 147

Ch. 7 Health Care Delivery and Issues 167

Unit III Health and Illness Panoramas 201

Ch. 8 Health and Illness in the American Indian and Alaska Native Population 204

Ch. 9 Health and Illness in the Asian Populations 231

Ch. 10 Health and Illness in the Black Population 258

Ch. 11 Health and Illness in the Hispanic Populations 283

Ch. 12 Health and Illness in the White Populations 315

App. A Selected Key Terms Related to Cultural Diversity in Health and Illness 346

App. B Calendar: Religious Holidays That Change Dates 355

App. C Suggested Course Outline 357

App. D Suggested Course Activity - Urban Hiking 363

App. E Heritage Assessment Tool 365

App. F Quick Guide for CulturalCare 368

App. G Data Resources 370

Bibliography 375

Index 395

New interesting textbook: Quantitative Analysis for Management or Cost Accounting

Bronfmans: The Rise and Fall of the House of Seagram

Author: Nicholas Faith

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Tycoons War or Setting the Table

Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer

Author: Stephen Dando Collins

When he died in 1877, Cornelius Vanderbilt, founder of the Vanderbilt dynasty, was wealthier than the U.S. Treasury. But he had nearly lost his fortune in 1856, when William Walker, a young Nashville genius, set out to conquer Central America and, in the process, take away Vanderbilt’s most profitable shipping business. To win back his empire, Vanderbilt had to win a bloody war involving seven countries.

Tycoon’s War tells the story of an epic imperialist duel—a violent battle of capitalist versus idealist, money versus ambition—and a monumental clash of egos that resulted in the deaths of thousands of Americans.

Written by a master storyteller, this incredible true story, impeccably researched and never before told in full, is packed with greed, intrigue, and some of the most hair-raising battle scenes ever written.

Library Journal

Dando-Collins (Caesar's Legion ) recounts the conflict between tycoon Cornelius Vanderbilt and adventurer William Walker over the control of Nicaragua from 1855 to 1857. Walker, with mercenary support, entered Nicaragua's civil war in 1855 on the side of the Democratico forces against the Legitimistas. Historians have seen the Tennessee native as wishing to reintroduce slavery to Nicaragua and encourage settlement by American Southerners. Dando-Collins claims that Walker initially acted out of personal ambition, seeking to emulate Sam Houston of Texas. Only after he was elected president of Nicaragua in 1856 did he turn to slaving-holding interests to support colonization and to bring in African labor. Dando-Collins's basis for his defense of Walker? That he came from a family hostile to slavery and there is no record that he supported the practice of slavery himself. Even if the paper trail is not there, Walker's willingness to reintroduce and thus expand slavery demonstrates tolerance for the institution and/or unscrupulous desire for power. His actions put him into conflict with Vanderbilt, who controlled a major portion of shipping routes that used Nicaragua as overland transit between the Atlantic and Pacific. After the Democratico government seized his company's assets, Vanderbilt, with the tacit encouragement of the U.S. government, supplied Guatemala, Honduras, and El Salvador with money for arms to depose Walker in 1857. While Dando-Collins presents the story readably, his questionable historical interpretation limits his book's value. Only for academic collections seeking comprehensive coverage.-Stephen Hupp. West Virginia Univ. Lib., Parkersburg

Kirkus Reviews

Absorbing tale of a conflict in 19th-century Central America sparked by two men with rather different ideas about Manifest Destiny. Australian historian Dando-Collins (Blood of the Caesars: How the Murder of Germanicus Led to the Fall of Rome, 2008, etc.) has written what in some measure qualifies as a dual biography of William Walker and Cornelius Vanderbilt, focusing on the circumstances that made them enemies and ended in Walker's violent death at age 36. When the book opens in 1849, Vanderbilt, who rose from poverty to become perhaps the wealthiest person in the United States, was 55 years old. He was determined to control shipping routes between America's East and West coasts, which would include winning transit rights across such Central American nations as Nicaragua and Panama. An 1849 meeting with U.S. Secretary of State John M. Clayton seemed to assure Vanderbilt the exclusive right to negotiate with the Nicaraguan government to build a canal there. None of the negotiators, however, foresaw the entrance of William Walker to rewrite their cozy scenario. Reared in Nashville, Tenn., Walker learned Greek and Latin by age 12, attended universities in the United States and Europe, earned degrees in medicine and law, then worked in New Orleans as a crusading journalist. Through a series of unlikely circumstances, the fearless Walker became an adventurer determined to spread North American influence throughout Central America. He arrived in Nicaragua in 1855 at the head of a group of mercenaries he had hired and trained; in 1856, he became the civil war-torn nation's president. When he began interfering with Vanderbilt's business plans, the tycoon decided to fight Walker with competingmercenaries. Four bloody years later, Vanderbilt had prevailed, and Walker died in front of a Honduran firing squad. Dando-Collins juggles disparate elements to maintain cohesion in a convoluted history of military campaigns, changes in governments, complicated business transactions and bizarre backdoor diplomatic dealings.

Table of Contents:

Maps

Introduction 1

1 Gun-Barrel Diplomacy 16

2 Down, but Not Out 29

3 Enter the Colonel 46

4 Landing Behind Enemy Lines 55

5 The Battle of Rivas 65

6 Victory at La Virgen 84

7 Walker's Secret Plan 99

8 Taking Granada 108

9 The Walker Way 117

10 Closing In on the Prize 136

11 On a Collision Course 145

12 Blindsiding Vanderbilt 151

13 The Gathering Storm 162

14 Going to War with Walker 172

15 The Battle of Santa Rosa 179

16 Courts-Martial and Firing Squads 186

17 A Killing or Two 193

18 The Second Battle of Rivas 205

19 President Walker 221

20 Battles on All Fronts 236

21 New Battlegrounds 250

22 Wheeling and Dealing 262

23 Here Was Granada 275

24 Closing Nicaragua's Back Door 284

25 Operation San Juan 295

26 To the Victor, the Spoils 309

27 The Surrender 324

Epilogue 329

The Protagonists' Motives 341

Bibliography 343

Notes 347

Index 359

See also: Structures of Memory or Martin Luther King JR and the Civil Rights Movement

Setting the Table: The Transforming Power of Hospitality in Business

Author: Danny Meyer

In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants—Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes eleven unique dining establishments, each at the top of its game. How has he done it? How has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?

In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.

Some of Danny's other insights:

• Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts—for and to—express it all.
• Context, context, context, trumps the outdated location, location, location.
• Shared ownership develops when guests talk about a restaurant as if it's theirs. That sense of affiliation builds trust and invariably leads to repeat business.
• Err on the side of generosity: You get more by first giving more.
• Wherever your center lies, know it, name it, believe in it. When you cede your core values to someone else, it's time to quit.

Full of behind-the-scenes history on the creation of Danny's most famous restaurants and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, Setting the Table is a treasure trove of innovative insights that are applicable to any business or organization.

The New York Times - Sara Dickerman

Meyer is more persuasive and interesting, both as a storyteller and as a business adviser, when he sticks to concrete examples from his working life instead of spinning them into catchphrases that might work in a PowerPoint presentation. He has built his business not on food or service alone, but on the value of a colorful story — especially the ones that his clients tell to his future clients: the wallet lost in a cab and tracked down by Tabla's manager; the personal call from Meyer before a big anniversary dinner; a superb frozen custard on a sunny day in Madison Square Park.

Publishers Weekly

With the same grace and generosity displayed in his dining rooms, Meyer's instructive how-we-did-it account shares lessons learned on his way to becoming CEO of Union Square Hospitality Group. Meyer opened Union Square Cafe in 1985 when he was 27 years old. It hit its stride three years later when he hired chef Michael Romano, and Meyer charts its evolution from a neighborhood to international institution. Initially cautious about expansion, he opened Gramercy Tavern with chef Tom Colicchio three years later, eventually broadening his New York City restaurant empire to 11 establishments including Eleven Madison Park, Tabla, Blue Smoke, Shake Shack and the Modern. Meyer makes a distinction between service ("the technical delivery of a product") and the "Enlightened Hospitality" at the core of his business strategy-both necessary for restaurant success. He notes that hospitality "is how the delivery of that product makes its recipient feel" and shares tips like hiring "51 percenters," or staff with "skills divided 51-49 between emotional hospitality and technical excellence," and the "Five As" for addressing mistakes: awareness, acknowledge, apologize, act, additional generosity. This honest, modest book will appeal most to foodies and aspiring restaurateurs but also offers insight for entrepreneurs in any industry. (Oct.) Copyright 2006 Reed Business Information.

Library Journal

Meyer is known to foodies as the man behind 11 acclaimed restaurants in New York City, including Union Square Caf and Gramercy Tavern. While that would be more than enough professional accomplishment for most people, apparently Meyer has had time enough on his hands to branch out into writing as well. Anyone who has started or maintained a business will have strong ideas about the best way to run things, and Meyer is no exception. While such chapter headings as "The 51 Percent Solution" and "Constant, Gentle Pressure" evoke the all-too-common themes of most leadership books, this book is something more. It is actually the story of Meyer's restaurant empire and how he got to where he is today, overlaid with his own views on management and what has worked for him. A fun and enjoyable read, it provides a good behind-the-scenes view of the restaurant business, though it's more autobiography than business how-to. Recommended for libraries with strong cookery or business collections.-Susan Hurst, Miami Univ. Libs., Oxford, OH Copyright 2006 Reed Business Information.

The Return of Depression Economics or Scam Proof Your Life

The Return of Depression Economics

Author: Paul Krugman

Surely the Great Depression could never happen again. Or could it? Over the course of the last two years, six Asian economies have experienced an economic slump that bears an eerie resemblance to the Great Depression. Russia defaulted on its debt in 1998 -- an event that, halfway around the world, drove Brazilian interest rates through the roof and terrified the U.S. bond market. At Long-Term Capital Management, some of the brightest financiers in the world found themselves in a jam that had all the makings of the overleveraged positions that caused the 1929 stock market crash. Such events -- and the significant questions they raise for policy makers -- are the topics of this lively, informative book.

Fortune

Paul Krugman writes better than any economist since John Maynard Keynes.

Economist

It is a pity that this excellent book did not come out sooner....Mr. Krugman asks two big questions. How did the seemingly innocuous devaluation of the Thai baht in July 1997 set off a financial whirlwind that devastated Asia and Russia, and that looked for a stormy few weeks...as if it might sweep away the global financial system? And how could policymakers have limited the economic damage that this financial maelstrom wreaked?....Most people will disagree with some of [the book]. But few will fail to be stimulated by Mr. Krugman's clear thinking and lively style.

Christian Science Monitor - David Francis

R....[A] lively, clear, modest package for those trying to understand the ins and outs of a bewildering mess. He writes in normal language, not economist's jargon.

Washington Monthly - Jonathan Chait

...[N]ot a prediction of disaster....rather, an argument...that the conventional wisdom of economists, executives, journalists, and policy-makers is utterly deluded...

New York Times Book Review - Floyd Norris

Everything Mr. Krugman has to say is smart, important, and even fun to read.

Far Eastern Economic Review - G. Pierre Goad

...Krugman tackles the woes of Asia and the world with wit and brevity. Anybody who has been closely following the academic debate over the causes and consequences of the crisis will find some of the material familiar....However, even hard-core Asian-crisis junkies will find the book worthwhile....Whether his theories are right or not, the world would be a better place if his economist pals embraced his policy of making economics comprehensible.

Far Eastern Economic Review - G.Pierre Goad

...Krugman tackles the woes of Asia and the world with wit and brevity. Anybody who has been closely following the academic debate over the causes and consequences of the crisis will find some of the material familiar....However, even hard-core Asian-crisis junkies will find the book worthwhile....Whether his theories are right or not, the world would be a better place if his economist pals embraced his policy of making economics comprehensible.

Publishers Weekly

As an economist in good standing, writes MIT economist Krugman, I am quite capable of writing things that nobody can read. Fortunately, Krugman, author of Slates Dismal Science column, is also quite capable of writing things that almost anyone can read. An accomplished translator of economics into English, Krugman (Peddling Prosperity; The Accidental Theorist; etc.) takes a look at the international financial turmoil of the past two years and concludes that, confident assertions of happy globalizers and bullish day traders notwithstanding, a great depression could happen again. Depression economics is back, he argues, meaning that for the first time in two generations, failures on the demand side of the economy... have become the clear and present limitation on prosperity for a large part of the world. Whether discussing the currency collapse in Indonesia, the travails of Brazil and Russia (and how theyre related) or the failure of hedge funds such as Long Term Capital Management, Krugman writes with invigorating lucidity and forceful opinion. Now as in the 1930s, however, one cannot defend globalization merely by repeating free-market mantras, even as economy after economy crashes. If his message is dire, his tone is light, almost jaunty as he calls supply-side economics a crank doctrine and ably articulates a Keynsian willingness to regulate markets in order to stabilize economies and minimize human suffering. Moving from concrete examples (e.g., the struggles of a Japanese baby-sitting coop) to stinging critiques of head-in-the-sand theorists, Krugman proves himself not only comprehensible but also well worth comprehending.

Library Journal

Krugman (economics, M.I.T.) addresses the question, "Could the world-wide depression of the 1930s happen now?" In this short book, rushed to publication (and showing signs of hasty writing), Krugman analyzes the financial and economic situations of countries that have been experiencing difficulties in the last few years, such as Russia, Japan, six southeastern countries, and Brazil and concludes that while they are in an economic slump, this is not a return to the 1930s. What is to be done? For advanced economies, such as Japan's, he advocates a radical expansion of the money supply as an economic stimulus. In developing countries, such as Brazil, he believes that the economic medicine needed is devaluation of the currencies and even currency controls. These very complicated situations, however, do not necessarily lend themselves to such one-shot solutions. An optional purchase.--Harry Frumerman, formerly with Hunter Coll., New York Copyright 1999 Cahners Business Information.

Fortune

Paul Krugman writes better than any economist since John Maynard Keynes.

The Economist

It is a pity that this excellent book did not come out sooner....Mr. Krugman asks two big questions. How did the seemingly innocuous devaluation of the Thai baht in July 1997 set off a financial whirlwind that devastated Asia and Russia, and that looked for a stormy few weeks...as if it might sweep away the global financial system? And how could policymakers have limited the economic damage that this financial maelstrom wreaked?....Most people will disagree with some of [the book]. But few will fail to be stimulated by Mr. Krugman's clear thinking and lively style.

The Christian Science Monitor - David R. Francis

...[A] lively, clear, modest package for those trying to understand the ins and outs of a bewildering mess. He writes in normal language, not economist's jargon.

The New York Times Book Review - Floyd Norris

Everything Mr. Krugman has to say is smart, important, and even fun to read.

The Washington Monthly - Jonathan Chait

...[N]ot a prediction of disaster....rather, an argument...that the conventional wisdom of economists, executives, journalists, and policy-makers is utterly deluded...

Far Eastern Economic Review - G. Pierre Goad

...Krugman tackles the woes of Asia and the world with wit and brevity. Anybody who has been closely following the academic debate over the causes and consequences of the crisis will find some of the material familiar....However, even hard-core Asian-crisis junkies will find the book worthwhile....Whether his theories are right or not, the world would be a better place if his economist pals embraced his policy of making economics comprehensible.

Business Week - Daniel M. Koretz

Economists are not known for making complex ideas accessible to the general reader, but Krugman accomplishes this with effortless grace and style.

Table of Contents:

Introduction.......................................................vii
one July 1, 1997....................................................1
two A Short Course in Miracles: Asia before the Crisis.............21
three Warning Ignored: Latin America, 1995.........................38
four The Future That Didn't Work: Japan in the 1990s...............60
five All Fall Down: Asia's Crash...................................83
six The Confidence Game...........................................102
seven Masters of the Universe: Hedge Funds and Other Villains.....118
eight Bottoming Out?..............................................137
nine The Return of Depression Economies...........................154
Index..............................................................169

Books about: Fighting Words or The Celling of America

Scam-Proof Your Life: 377 Smart Ways to Protect You and Your Family from Rip-Offs, Bogus Deals, and Other Consumer Headaches

Author: Sid Kirchheimer

Get inside information from those in the know on how to protect your money, your rights, and your health—with the most complete, practical, and easy-to-follow collection of consumer wisdom ever assembled.

In this essential action guide by dogged consumer reporter Sid Kirchheimer, more than 100 leading experts reveal smart and specific tips, techniques, and tactics that anyone can use to avoid being victimized—financially, physically, or emotionally. Car salesmen disclose secret strategies to save you thousands of dollars on your next vehicle purchase. Repairmen divulge the tricks of their trades … and disclose the advice you'll need to get superior service at an honest price. Con men and crooks offer defensive directives to deprive thieves of your money, your possessions, and your identity.

Kirchheimer gets the experts to cough up everyday counsel as well. Doctors share simple steps you can take today to guard against medical errors and lower your health-care costs. Attorneys tell how to protect yourself in a courtroom and in daily life. Industry insiders and consumer advocates detail when, where, and how to get the most for your time and money: They expose all sorts of stealthy solutions for saving when you buy a home or apply for a mortgage, telephone service, or a credit card. They even tell you how to save big on travel arrangements, and how to secure a college scholarship for less-than-Dean's List students!

Scam-Proof Your Life is the latest work by award-winning consumer crusader Sid Kirchheimer, who writes the popular "Scam Alert" column in The AARP Bulletin—the nation's most widely circulated newspaper. Kirchheimer is the author of The Doctors Book of Home Remedies II (2 million copies sold), Never Pay Retail, and other critically acclaimed books devoted to empowering ordinary people to protect their money, time, health, and security.

Publishers Weekly

The "Scam-Alert" columnist from the AARP newsletter, Kirchheimer has authored or edited 12-plus Ralph Nader-like salvos aimed at taking out consumer-directed fraud. Kirchheimer interviewed "nearly 100 reformed scammers" for this compendium of recent bilking schemes and corner-cuttings. His advice covers most major mid-life expenses, from buying a new car to buying a home to paying for college to booking a cruise. Chapters on credit cards and identity-theft go into greater depth than most coverage these issues usually get in similar books. Three chapters on healthcare go into detail on everything from drug pricing to malpractice. A final "Roundup of Common Scams" (including the infamous "Nigerian Letter" and cyber "phishing" scams) will leave readers well-informed, and perhaps slightly paranoid. Most helpful is the careful, practical way in which Kirchheimer walks readers through such tasks as reading a phone bill, where to go to find eldercare, or to whom they can complain about shady financial dealings. Copyright © 1997-2005 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Library Journal

Consumer reporter Kirchheimer, who writes the "Scam Alert" column for the AARP [American Association of Retired Persons] Bulletin, here aims to help consumers avoid swindles, ripoffs, and the costly mistakes of service providers. In three main sections that coach readers on protecting money, health, and rights, Kirchheimer combines common sense with insider tips. He details the 12 most prevalent scams, including pyramid schemes, advance-fee loans, and foreign lotteries, and advises on everything from choosing a mortgage to avoiding pickpockets, fighting germs, battling an unfair job termination, and contesting a traffic ticket. The text is enhanced with graphics that highlight tips, resources, special warnings, and definitions. The author consulted numerous experts on his many topics, including people from both sides of the fence, e.g., he offers advice from car salesmen and repairmen on how to pay less and from consumer and healthcare advocates on getting the most for your money. He supports this information with both direct quotes and a "Panel of Experts" section that provides background, publications, and web links. Because the text covers more than just scams, it is broader in scope than Duane Swierczynski's The Complete Idiot's Guide to Frauds, Scams and Cons and is recommended for most public libraries.-Joan Pedzich, Harris Beach PLLC, Rochester, NY Copyright 2006 Reed Business Information.

Rich Dads Guide to Becoming Rich Without Cutting Up Your Credit Cards or Currency Trading for Dummies

Rich Dad's Guide to Becoming Rich Without Cutting Up Your Credit Cards

Author: Robert T Kiyosaki

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Books about: Frommers Yellowstone Grand Teton National Parks or Great Plains

Currency Trading for Dummies

Author: Brian Dolan

Features forex market guidelines and sample trading plans

The fun and easy way to get started in currency trading

Want to capitalize on the growing forex market? This nuts-and-bolts guide gives you a step-by-step action plan for understanding and trading the forex market. It offers practical guidance and savvy tips in everything from comprehending currency quotes to using leverage, trading with fundamentals, and navigating technical analysis.

• Identify trading opportunities

• Understand what drives the market

• Choose a trading broker

• Execute a successful trade

• Minimize risk and maximize profit

• Analyze currency charts

Table of Contents:

Introduction     1
About This Book     2
Conventions Used in This Book     2
What You're Not to Read     3
Foolish Assumptions     3
How This Book is Organized     4
Trading the World's Largest Financial Market     4
Moving Currencies: Driving Forces Behind Forex Rates     5
Developing a Trading Plan     5
Executing a Plan     5
The Part of Tens     5
Icons Used in This Book     5
Where to Go from Here     6
Trading the World's Largest Financial Market     7
Currency Trading 101     9
What Is Currency Trading?     9
Speculating as an enterprise     10
Currencies as the trading vehicle     10
What Affects Currency Rates?     11
Fundamentals drive the currency market     12
Unless it's the technicals that are driving the currency market     12
Or it may be something else     13
Developing a Trading Plan     13
Finding your trading style     14
Planning the trade     14
Executing the Trading Plan from Start to Finish     15
What Is the Forex Market?     17
Getting Inside the Numbers     18
Trading for spot     19
Speculating in the currency market     19
Getting liquid without getting soaked     20
Around the World in a Trading Day     20
The opening of the trading week     21
Trading in the Asia-Pacific session     22
Trading in the European/London session     23
Trading in the North American session     23
Key daily times and events     24
The U.S. dollar index     26
Currencies and Other Financial Markets     26
Gold     27
Oil     28
Stocks     28
Bonds     29
Getting Started with a Practice Account     29
Who Trades Currencies? Meet the Players     31
The Interbank Market Is "The Market"     31
Getting inside the interbank market     32
Bank to bank and beyond     33
Hedgers and Financial Investors     34
Hedging your bets     35
Global investment flows     37
Speculators     38
Hedge funds     39
Day traders, big and small     40
Governments and Central Banks      41
Currency reserve management     41
The Bank for International Settlements     43
The Group of Seven     43
The Mechanics of Currency Trading     45
Buying and Selling Simultaneously     45
Currencies come in pairs     46
The long and the short of it     49
Profit and Loss     51
Margin balances and liquidations     51
Unrealized and realized profit and loss     52
Calculating profit and loss with pips     52
Factoring profit and loss into margin calculations     54
Understanding Rollovers and Interest Rates     54
Currency is money, after all     54
Value dates and trade settlement     55
Market holidays and value dates     56
Applying rollovers     57
Understanding Currency Prices     58
Bids and offers     59
Spreads     59
Executing a Trade     60
Trading online     60
Orders     62
Moving Currencies: Driving Forces Behind Forex Rates     69
Getting to Know the Major Currency Pairs     71
The Big Dollar: EUR/USD     72
Trading fundamentals of EUR/USD      72
Trading behavior of EUR/USD     75
Tactical trading considerations in EUR/USD     78
East Meets West: USD/JPY     79
Trading fundamentals of USD/JPY     79
Price action behavior of USD/JPY     82
Tactical trading considerations in USD/JPY     85
The Other Majors: Sterling and Swissy     86
The British pound: GBP/USD     86
Safe haven or panic button: USD/CHF     88
Price action behavior in GBP/USD and USD/CHF     90
Tactical trading considerations in GBP/USD and USD/CHF     91
Minor Currency Pairs and Cross-Currency Trading     95
Trading the Minor Pairs: USD/CAD, AUD/USD, and NZD/USD     96
Trading fundamentals of USD/CAD     96
Trading fundamentals of AUD/USD     99
Trading fundamentals of NZD/USD     101
Tactical trading considerations in USD/CAD, AUD/USD, and NZD/USD     103
Cross-Currency Pairs     106
Why trade the crosses?     107
Calculating cross rates     108
Stretching the legs     109
Trading the JPY crosses     110
Trading the EUR crosses     111
Looking at the Big Picture     113
Currencies and Interest Rates      114
The future is now: Interest rate expectations     115
Relative interest rates     116
Monetary Policy 101     117
Looking at benchmark interest rates     118
Easy money, tight money     118
Identifying monetary policy cycles     119
Watching the central bankers     122
Interpreting monetary policy communications     124
Managing expectations     126
Official Currency Policies and Rhetoric     127
Currency policy or currency stance?     127
Calling the shots on currencies     129
Currency market intervention     131
Geopolitical Risks and Events     134
Understanding and Applying Market News, Data, and Information     137
Sourcing Market Information     138
The art of boarding a moving train     138
Taking the pulse of the market     139
Analysts, economists, and strategists: What's the difference?     141
Rumors: Where there's smoke, there's fire     142
Putting Market Information into Perspective: Focusing on Themes     143
Driving fundamental themes     143
Analyzing technical themes     147
Reality Check: Expectations versus Actual     148
The role of consensus expectations     149
Pricing in and pricing out forecasts     150
When good expectations go bad     151
Anticipating alternative outcome scenarios     151
Getting Down and Dirty with Fundamental Data     153
Finding the Data     154
Economics 101 for Currency Traders: Making Sense of Economic Data     155
The labor market     155
The consumer     156
The business sector     156
The structural     157
Assessing Economic Data Reports from a Trading Perspective     157
Understanding and revising data history     158
Getting to the core     159
Market-Moving Economic Data Reports from the United States     160
Labor-market reports     160
Inflation gauges     163
Gross domestic product (Relevance: High)     164
Trade and current account balances     165
Leading economic indicators (Relevance: Low)     166
Institute for Supply Management and purchasing managers reports     166
Consumer sentiment reports     167
Personal income and personal spending (Relevance: Medium)     168
Retail sales (Relevance: High)     168
Durable goods orders (Relevance: Medium)     169
Housing-market indicators     169
Regional Federal Reserve indices     170
The Fed's Beige Book (Relevance: High)     171
Major International Data Reports     172
Eurozone     172
Japan     173
United Kingdom     174
Canada     174
Australia     175
Switzerland     175
New Zealand     175
Cutting the Fog with Technical Analysis     177
The Philosophy of Technical Analysis     178
What is technical analysis?     178
What technical analysis is not     178
Forms of technical analysis     179
Finding support and resistance     179
Waiting for confirmation     181
The Art of Technical Analysis     182
Bar charts and candlestick charts     182
Drawing trend lines     183
Recognizing chart formations     185
Fibonacci retracements     196
The Science of Technical Analysis     198
Momentum oscillators and studies     198
Trend-identifying indicators     202
Developing a Trading Plan     205
Training and Preparing for Battle     207
Finding the Right Trading Style for You     207
Real-world and lifestyle considerations     208
Making time for market analysis     209
Technical versus fundamental analysis     209
Different Strokes for Different Folks     210
Short-term, high-frequency day trading     211
Medium-term directional trading     214
Long-term macroeconomic trading     216
Developing Trading Discipline     219
Taking the emotion out of trading     220
Managing your expectations     221
Keeping your ammunition dry     222
Identifying Trade Opportunities     225
Developing a Routine for Market Analysis     225
Performing Multiple-Time-Frame Technical Analysis     226
Identifying Relevant Support and Resistance Levels     231
Trend lines     232
Highs and lows     232
Congestion zones     232
Retracements     233
Looking for Symmetry with Channels and Retracements     233
Drawing price channels     233
Finding support and resistance with Fibonacci retracements      235
Listening to Momentum     237
Factoring momentum analysis into your routine     237
Looking at momentum in multiple time frames     238
Trading on divergences between price and momentum     239
Using momentum for timing entry and exit     240
Trading on Candlestick Patterns     242
Building a Trade Strategy from Start to Finish     243
Risk-Management Considerations     247
Managing Risk Is More Than Avoiding Losses     247
Market liquidity, volatility, and gap risk     248
Leverage amplifies gains and losses - and expectations     251
Knowing your margin requirements     252
We have a winner here! Protecting your profits     253
Placing your orders effectively     253
Applying Risk Management to the Trade     256
Analyzing the trade setup to determine position size     256
Doing the math to put the risk in cash terms     258
Devising the trading plan in terms of risk     258
Choosing Your Trading Broker     261
Different business models of brokers     261
Financial risks of brokers     262
Technology Issues and Contingency Planning     263
Executing a Plan      265
Pulling the Trigger     267
Getting into the Position     267
Buying and selling at the current market     268
Averaging into a position     268
Trading breakouts     272
Making the Trade Correctly     277
Buying and selling online     277
Placing your orders     279
Managing the Trade     281
Monitoring the Market while Your Trade Is Active     282
Following the market with rate alerts     282
Staying alert for news and data developments     283
Keeping an eye on other financial markets     284
Updating Your Trade Plan as Time Marches On     286
Trend lines move over time     287
Impending events may require trade plan adjustments     289
Updating Order Levels as Prices Progress     290
Increasing take-profit targets     290
Tightening stop-loss orders to protect profits     291
Closing Your Position and Evaluating Your Trading Results     293
Closing Out the Trade     294
Taking profit and stopping out     294
Setting it and forgetting it: Letting the market trigger your order     296
Squaring up after events have happened      297
Exiting at the right time     298
Getting out when the price is right     299
Assessing Your Trading Strategy     299
Identifying what you did right and wrong     300
Updating your trading record     301
The Part of Tens     303
Ten Habits of Successful Currency Traders     305
Trading with a Plan     305
Anticipating Event Outcomes     306
Staying Flexible     306
Being Prepared for Trading     306
Keeping Technically Alert     307
Going with the Flow/Trading the Range     307
Focusing on a Few Pairs     308
Protecting Profits     308
Trading with Stop Losses     308
Watching Other Markets     309
Ten Beginner Trading Mistakes     311
Running Losers, Cutting Winners     311
Trading without a Plan     312
Trading without a Stop Loss     312
Moving Stop-Loss Orders     312
Overtrading     313
Overleveraging     313
Failing to Adapt to Changing Market Conditions     313
Being Unaware of News and Data Events     314
Trading Defensively     314
Keeping Realistic Expectations     314
Ten Rules of Risk Management     315
Trade with Stop-Loss Orders     315
Leverage to a Minimum     316
Trade with a Plan     316
Stay on Top of the Market     316
Trade with an Edge     316
Step Back from the Market     317
Take Profit Regularly     317
Understand Currency Pair Selection     317
Double-Check for Accuracy     318
Take Money Out of Your Trading Account     318
Ten Great Resources     319
Technical Analysis of the Financial Markets   John Murphy     319
Japanese Candlestick Charting Techniques   Steve Nison     320
Elliott Wave Principle   A. J. Frost   Robert R. Prechter, Jr.     320
Technical Analysis Explained   Martin J. Pring     320
Technical Analysis For Dummies   Barbara Rockefeller     321
The Book of Five Rings   Miyamoto Musashi     321
Reminiscences of a Stock Operator   Edwin Lefevre     321
Market Wizards: Interviews with Top Traders   Jack D. Schwager     322
Thirty Days of Forex Trading   Raghee Horner      322
Come into My Trading Room   Alexander Elder, MD     322
Index     323

Trump Universitys Real Estate 101 or Be a People Person

Trump University's Real Estate 101: Building Wealth With Real Estate

Author: Gary W Eldred

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.

In Trump University Real Estate 101, you'll learn how to:
* Develop the entrepreneurial skills to succeed in real estate investing
* Make money in any market at any time
* Convert properties for new uses and make more money
* Create instant equity in any property
* Determine how financing will affect the cash flow and value of your property
* Use options and assignments to buy and sell properties you don't own
* Assess the value of similar properties by comparing and analyzing multiple features
* And much more!

Read also Winning the Food Fight or Yoga and the Hindu Tradition

Be a People Person: Effective Leadership Through Effective Relationships

Author: John C Maxwell

Being a leader means working with people, and that's not always easy! Whether in your office, church, neighborhood, or elsewhere, your interpersonal relationships can make or break you as a leader. That's why it's so important to be a "people person" and develop your skills in tapping that most precious of all resources: people.

In this powerful new book, America's leadership expert John Maxwell helps you

• discover and develop the qualities of an effective "people person"
• improve your relationships in every area of life
• understand and help difficult people
• overcome differences and personality traits that can cause friction
• inspire others to excellence and success

Loaded with life-enriching, life-changing principles for relating positively and powerfully with your family, friends, colleagues, and clients, Be a People Person is certain to help you bring out the best in others-and that's what effective leadership is all about.

Table of Contents:

Acknowledgments     7
Foreword     9
What Draws Me to Peoples: Understanding the qualities you enjoy in others     11
What Draws Others to Me?: Understanding what people like about you and why     31
How to be Confident with People: Learning to feel comfortable with others     45
Becoming a Person People Want to Follow: Developing the qualities of an effective leader     63
Motivating People for Their Benefit: Developing the art of drawing out the best in people     81
How to be a Person People Respect: Understanding the value of your character     99
You can be an Encourager: Using your skills to inspire others to excellence     117
Loving Difficult People: Understanding and helping difficult personalities     127
How to be a Person Who can Handle Criticism: Learning to use confrontation as an opportunity to grow     143
Being a Person People Trust: Building integrity into your relationships     161
Developing a Winning Team: Learning how to help others become successful     173

Little Gold Book of Yes Attitude or The Dip

Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success

Author: Jeffrey Gitomer

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!

Interesting textbook: Flickr Mashups or Wild Arms 5

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Author: Seth Godin

NOTE: The CD edition of this title is a Barnes & Noble Exclusive read by the author.

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip—a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

The Ayatollah Begs to Differ or How to Get Rich

The Ayatollah Begs to Differ: The Paradox of Modern Iran

Author: Hooman Majd

A revealing look at Iran by an American journalist with an insider’s access behind Persian walls

The grandson of an eminent ayatollah and the son of an Iranian diplomat, now an American citizen, Hooman Majd is, in a way, both 100 percent Iranian and 100 percent American, combining an insider’s knowledge of how Iran works with a remarkable ability to explain its history and its quirks to Western readers. In The Ayatollah Begs to Differ, he paints a portrait of a country that is fiercely proud of its Persian heritage, mystified by its outsider status, and scornful of the idea that the United States can dictate how it should interact with the community of nations.
With wit, style, and an unusual ability to get past the typical sound bite on Iran, Majd reveals the paradoxes inherent in the Iranian character which have baffled Americans for more than thirty years. Meeting with sartorially challenged government officials in the presidential palace; smoking opium with an addicted cleric, his family, and friends; drinking fine whiskey at parties in fashionable North Tehran; and gingerly self-flagellating in a celebration of Ashura, Majd takes readers on a rare tour of Iran and shares insights shaped by his complex heritage. He considers Iran as a Muslim country, as a Shiite country, and, perhaps above all, as a Persian one. Majd shows that as Shiites marked by an inferiority complex, and Persians marked by a superiority complex, Iranians are fiercely devoted to protecting their rights, a factor that has contributed to their intransigence over their nuclear programs. He points to the importance of the Persian view of privacy, arguing that the stability ofthe current regime owes much to the freedom Iranians have to behave as they wish behind “Persian walls.” And with wry affection, Majd describes the Persian concept of ta’arouf, an exaggerated form of polite self-deprecation that may explain some of Iranian President Ahmadinejad’s more bizarre public moments.
With unforgettable portraits of Iranians, from government figures to women cab drivers to reform-minded Ayatollahs, Majd brings to life a country that is deeply religious yet highly cosmopolitan, authoritarian yet with democratic and reformist traditions—an Iran that is a more nuanced nemesis to the United States than it is typically portrayed to be.

Publishers Weekly

In this critical but affectionate portrait of Iranian politics and culture, Majd, the Western-educated grandson of an ayatollah, delves into the very core of Iranian society, closely examining social mores and Farsi phrases to identify the Persian sensibility, which, Majd determines, cherishes privacy, praise and poetry. Nothing is too small or too sweeping for Majd to consider, and although he announces his allegiance to the former president Khatami, he remains scrupulously even-handed in assessing his successor Ahmadinejad, shedding light on the Iranian president's "obsession" with the Holocaust and penchant for windbreakers and why the two are (surprisingly) intertwined. The author's brisk, conversational prose is appealing; his book reads as if he is chatting with a smart friend, while strolling around Tehran, engaged in ta'arouf(an exaggerated form of self-deprecation key to understanding Persian society). Although Majd seems to gloss too quickly over realities that don't engage his interest-women's voices are only intermittently included-this failing scarcely mars this remarkable ride through what is often uncharted territory. (Oct.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Nader Entessar - Library Journal

Despite the centrality of Iran to American security concerns and the heavy coverage Iran receives in Western media, the country remains an enigma to most Americans. This is partly because many people in the United States tend to equate contemporary Iran with its theocracy and/or the vitriolic public pronouncements of its president. However, as journalist Majd's lucidly written book demonstrates, Iran is a complex society with a sizable educated middle class and a youthful population whose cultural sophistication and cosmopolitan outlook have become buried under the avalanche of propaganda emanating from the country's theocratic rulers and U.S. media commentators with a political agenda. Majd, the Western-educated and Western-reared son of a former diplomat during Mohammad Reza Shah's monarchy, is immersed in both the Iranian and the Western cultures and easily navigates between these two domains. Based on his visits to Iran and extensive conversations with Iranians from all walks of life, Majd's witty and captivating book makes it possible for a nonexpert to appreciate the multiple layers of sociocultural factors that define today's Iran. Highly recommended for all public libraries. [See Prepub Alert, LJ6/1/08.]

Kirkus Reviews

A sort-of-insider's view of contemporary Iran, which views itself as David against the American Goliath. London-bred and used to British insularity, fluent enough in Farsi to pass as a native unadulterated by Western contact, the grandson of an ayatollah and son of an Iranian diplomat, New Yorker contributor Majd confesses to a frisson of nationalistic pride after the Iranian revolution of 1979, when the nation captured international headlines and for once became recognizable, even as it "ushered in an era of successful but much-feared Islamic fundamentalism." It is no small thing, he suggests, that in 30 years Iran has risen from backwater, tinhorn dictatorship to public enemy No. 1. Regardless of their politics, Iranians around the world take a not-so-secret pride in stymieing the efforts of the world's self-proclaimed sole superpower, and other Muslims, think well of the Islamic Republic precisely because, by their lights, it stands up for them against American expansionist designs. President and international bad guy Mahmoud Ahmadinejad deserves much credit for this; though a Holocaust denier and of nutty affect, he offers Muslims "hope that they could guide their own destiny wherever they were." Adds Majd, perhaps unhelpfully, most Muslims don't know from the Holocaust, "and men like Ahmadinejad know it." On another note, Iranians were famed for a couple of things before the radical-fundamentalist era, and in truth they "spend an awful lot of time pondering carpets and virtually no time thinking about cats." Do Westerners have anything to fear from Iran? Probably not from Ahmadinejad, who lacks religious credentials but outmaneuvered the theocrats with his belief that the messiah isjust around the corner-a view that many American politicians hold as well. A useful addition to the literature surrounding a suddenly influential nation. Agent: Lindsay Edgecombe/Levine Greenberg Literary Agency

Read also At Home in the Kitchen or Barbecuing and Grilling inside and out

How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

Author: Felix Dennis

An outspoken entrepreneurial dynamo reveals the secrets behind his self-made fortune

Starting as a college dropout with no family money, Felix Dennis made himself the sixty-fifth richest individual in the U.K. And had a blast in the process.

How to Get Rich, his #1 British bestseller, is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. Having already made his fortune, he merely wants to help readers embrace entrepreneurship—and learn from his successes and failures.

Dennis reveals, for example, why a regular paycheck is like crack cocaine; why being young, penniless, and inexperienced is a fine combination; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."

Part naked memoir, part contrarian manual, this book is invaluable for anyone willing to stare down failure and take a chance on not just getting rich, but very rich indeed!

Times (London)

Absorbing, provocative, and huge fun.

Financial Times

Well-founded advice based on hard-won experience.

Publishers Weekly

This is not your usual get-rich-quick manual. Though Dennis, a poet (When Jack Sued Jill: Nursery Rhymes for Modern Times) and the founder of a publishing empire (including Maxim magazine), wants to help the reader rank at least among the "lesser rich" (equal to a net worth of $30 million-$80 million by his definition), he isn't himself motivated by money. With his own fortune estimated at between $400 million and $900 million, he doesn't have to be. Instead, Dennis wants to demystify the money-getting process, and his straight-talking, honest advice makes a refreshing change in this oversaturated field. Using humorous examples from his own business life, Dennis's advice, from "The Five Most Common Start-Up Errors" to "The Power of Focus," might sound like conventional fare, but delivered in his signature bawdy, British style, it's altogether more entertaining-and more practical. Dennis highlights the right strategies and mindset to get readers their millions, but he won't air-brush his story or soften the bitter truth along the way. As he says, when it comes to acquiring wealth, "being a bit of a shit helps." (June)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Blink or Business Stripped Bare

Blink: The Power of Thinking without Thinking

Author: Malcolm Gladwell

In this best-seller, a staff writer for The New Yorker weighs the factors that determine good decision-making. Drawing on recent cognitive research, Gladwell concludes that those who quickly filter out extraneous information generally make better decisions than those who discount their first impressions. The author of The Tipping Point (2000) cites the implications for such areas as emergency situations and marketing, plus some notable exceptions. Annotation ©2005 Book News, Inc., Portland, OR

The Washington Post - Howard Gardner

In Blink, Malcolm Gladwell, a former science and business reporter at The Washington Post who now writes for the New Yorker, offers his account of this sort of seemingly instantaneous judgment. Readers acquainted with Gladwell's articles and his 2000 bestseller The Tipping Point will have high anticipations for this volume; those expectations will be met. The book features the fascinating case studies, skilled interweavings of psychological experiments and explanations and unexpected connections among disparate phenomenon that are Gladwell's impressive trademark.

New interesting book: Official Guide for GMAT Review or Debt Cures They Dont Want You to Know About

Business Stripped Bare: Adventures of a Global Entrepreneur

Author: Richard Branson

Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people. 

Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the world’s biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors.

Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world.

Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how youcan succeed and make a difference.

Panic or Fleeced

Panic!: The Story of Modern Financial Insanity

Author: Michael Lewis

A masterful account of today's money culture, showing how the underpricing of risk leads to catastrophe.

When it comes to markets, the first deadly sin is greed. Michael Lewis is our jungle guide through five of the most violent and costly upheavals in recent financial history: the crash of '87, the Russian default (and the subsequent collapse of Long-Term Capital Management), the Asian currency crisis of 1999, the Internet bubble, and the current sub-prime mortgage disaster. With his trademark humor and brilliant anecdotes, Lewis paints the mood and market factors leading up to each event, weaves contemporary accounts to show what people thought was happening at the time, and then, with the luxury of hindsight, analyzes what actually happened and what we should have learned from experience.

As he proved in Liar's Poker, The New New Thing, and Moneyball, Lewis is without peer in his understanding of market forces and human foibles. He is also, arguably, the funniest serious writer in America.

The New York Times - Janet Maslin

…an anthology of work by Mr. Lewis and many others rather than a single narrative, and in some ways that structure is liberating. By drawing on pre-existing journalism, Mr. Lewis…need not feign naivete to capture the conditions leading up to this and each successive money meltdown. Nor need he pretend to be surprised at the paucity of useful lessons that these crises have brought. Though he only edited Panic…Mr. Lewis has thoroughly invested himself in presenting its stories. Some of his own work is excerpted here. And he has written illuminating introductions to the book's separate sections.

Publishers Weekly

Lewis (Liar's Poker) takes readers on a spin through notable recent financial catastrophes including the stock market's 1987 crash, the Russian default and related failure of hedge fund Long-Term Capital Management, the Asian currency crisis, the Internet bust and the recent subprime debacle. While the collection is comprehensive and contains varied and learned commentary, the presented crises beg for more thorough treatment. Lewis is content to rehash the past with (undeniably compelling) previously published analysis by the likes of economists Joseph Stieglitz and Paul Krugman and Wall Street Journal reporters Gregory Zuckerman and Roger Lowenstein. The author wisely includes excerpts from his books and articles, including an account of his time as a trader at Salomon Brothers in the midst of the junk bond crash of 1987 and his observations on the Internet boom and bust. The narrative is certainly elegant and the arguments are on-target; the author lambastes shoddy risk management at financial firms, the "foolish principles that have guided the behavior of sophisticated Wall Street traders" and the common man in this current crisis, and the problems caused "by the new complexities of the financial markets," but readers seeking serious solutions to our current woes will be disappointed. (Jan.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Lucy Heckman - Library Journal

Lewis (Liar's Poker) has compiled an anthology of articles related to five major financial crises in recent decades: the 1987 stock market crash, the Russian default, the Asian currency crisis, the Internet bubble and, most recently, the subprime mortgage collapse (the final article included is from January 2008). For each crisis, Lewis offers articles from journals, books, transcripts, and newspapers, all written immediately before, during, or after the event. He provides an introduction to each group of articles on a specific crisis and analyzes the crisis in hindsight. Articles included are from such estimable writers as Paul Krugman, Tim Metz, Joseph Stiglitz, Robert Shiller, Lester C. Thurow, and Gregory Zuckerman, with Lewis's own articles appearing as well. He also provides biographies of the contributors and a glossary of terms. Timely and highly readable, this work includes in one accessible source two decades' worth of some of the best writing on the various crises and panics. Highly recommended for public and academic libraries. [See Prepub Alert, LJ8/08.]

Interesting book: Hot Flat and Crowded or The Ascent of Money

Fleeced: How Barack Obama, Media Mockery of Terrorist Threats, Liberals Who Want To Kill Talk Radio, The Do-Nothing Congress, Companies That Help Iran, And Washington Lobbyists For Foreign Governments Are Scamming Us...And What To Do About It

Author: Dick Morris

Here are the facts:

The United States has released 425 terrorists from Guantбnamo, at least 50 of whom have returned to the battlefield to fight our troops.

Barack Obama and Hillary Clinton both say they're fiscally responsible. But each has called for $1 trillion in tax increases over the next ten years--and dressed them up as tax cuts!

Mainstream Media has been given marching orders from the Society of Professional Journalists: never refer to "Islamic terrorists" or "Muslim terrorists." And they are obeying! Whenever our brave agents disrupt a terror plot, The media dismisses the culprits as a gang of idiots—lulling us into a false sense of security.

If the liberals win the 2008 election, they will cripple talk radio--forcing stations to give equal time to left-wing programs, and insisting that liberals play a key role in station management.

Up to a quarter of all state pension funds in the United States are invested in companies that are helping Iran, Syria, North Korea, or the Sudan--for a total of nearly $200 billion.

The Do-Nothing Congress is still doing nothing--and the worst offenders are the presidential candidates Clinton, Obama, and McCain, who never show up for their day jobs as senators . . . except to pick up their $165,000 paycheck!

Is it any wonder that Americans feel fleeced at every turn?

As more and more critical problems develop that need national attention, the White House and Congress appear to be AWOL.

Who's calling the shots instead?

Big business, big government, big labor, and big lobbyists. And their self-serving agendas are doing nothing to help the ever-increasing number of American people who are losing their homes, paying credit card interest rates higher than 25 percent, and finding their jobs increasingly outsourced to foreign countries.

In this hard-hitting call to arms, Dick Morris and Eileen McGann reveal the hundreds of ways American tax-payers are routinely fleeced--by our own government; by foreign countries like Dubai that are gobbling up American interests and spending millions to influence government decisions and American public opinion; by Washington lobbying firms that are pushing the agendas of corrupt foreign dictators on Capitol Hill; and by hedge-fund billionaires collecting huge tax breaks courtesy of the IRS.

With their characteristic blend of sharp analysis and insider insight, Morris and McGann call offenders of all kinds on the carpet--and offer practical agendas we all can follow to help turn the tide.

una Introducción a Economía Behaviorística:un Guía para Estudiantes

una Introducción a Economía Behaviorística:un Guía para Estudiantes

Autor:Nick WilkinsonAuthor:Nick Wilkinson

En años recientes allí ha estado aumentando la crítica que el modelo neoclásico estándar de la economía ha sido incapaz de explicar las irregularidades destacadas por la investigación empírica.Este libro mira como los modelos behaviorísticos alternativos, informados por varias disciplinas incluso la psicología, intentan explicar estas anomalías.This book looks at how alternative behavioral models, informed by a number of disciplines including psychology, attempt to explain these anomalies.

Índice de materias:

Lista de Mesas y Cifras     xv
Prefacio     xvii
Admisión     xx
Introducción
Naturaleza de Economía Behaviorística     3
Economía behaviorística y el modelo     4 económico estándar     
¿Cuál es la economía behaviorística?     4
El modelo     5 económico estándar     
Defectos del modelo     7 económico estándar     
Evaluación de teorías     8
Historia y evolución de economía behaviorística     10
Los acercamientos clásicos y neoclásicos     10
Acercamientos económicos de la posguerra     11
El resurgimiento de psicología     11
Economía behaviorística, economía experimental, y neuroeconomics     12
Métodos     14
Los métodos de los economistas     14
Los métodos de los psicólogos     15
Cuestiones metodológicas     16
Consilience     21
Reductionism     23
Objetivos, alcance, y estructura     25
Objetivos     25
Psicología evolutiva     25
Aspectos normativos     27
Estructura     28
     29 sumarios     
Aplicaciones     29
Aversión de la pérdida en monos     30
Moneyillusion     32
Altruismo     35
Fundaciones
Valores, Actitudes, Preferencias, y Opciones     39
El modelo     41 económico estándar     
Comportamiento de consumidor     41
Preferencias     41
La indiferencia tuerce     42
Equilibrio     42
Axiomas, asunciones, y definiciones     44
Axiomas     44
Asunciones     45
Definiciones     47
Debilidades del modelo     49 económico estándar     
La felicidad es una tragedia de tres actos     49
Discrepancias entre causas objetivas y efectos subjetivos     50
Las expectativas efectúan     51
Dependencia y abstención     51
El atributo efectúa     52
Enmarcación de efectos     53
Naturaleza de utilidad     54
Evolución histórica     54
Utilidad cardinal y ordinal     55
Utilidad de decisión     55
Utilidad con experiencia     58
El atributo y el contraste efectúan     58
Utilidad de anticipación     61
Utilidad residual     61
Utilidad diagnóstica     62
Medida de utilidad     62
Utilidad total y felicidad objetiva     62
Dimensiones de utilidad     63
Criterios para medida     64
Un modelo     68 de utilidad psicológico esperado     
Fundaciones en neurobiología evolutiva     68
Naturaleza del modelo     69
Implicaciones de política     70
Premios de jurado de daños punitivos     70
El Método de Valoración Contingente (CVM) y bienes públicos     72
Delito y Castigo     73
     75 sumarios     
Aplicaciones     76
Cuando la abstención es mejor que el consumo moderado     76
Protección del medio ambiente     80
Órdenes de Comportamiento Antisociales (ASBOs), castigo y felicidad     81
Toma de decisiones bajo Riesgo e Incertidumbre     84
Fondo     86
La teoría     86 de utilidad esperada     
Anomalías en la teoría     90 de utilidad esperada     
Acercamientos convencionales a modificación de la teoría     93 de utilidad esperada     
La teoría     93 de utilidad ponderada     
La teoría     93 de desilusión     
Modelos de Betweenness     94
Modelos de Nonbetweenness     94
Teorías que cargan la decisión     95
El dependiente de la fila esperó la teoría     96 de utilidad     
Conclusiones     97
La teoría     98 de perspectiva     
Edición     99
Evaluación     100
La referencia señala     102
Naturaleza     102
Fundación psicológica     103
Pruebas     104 empíricas     
Aversión de la pérdida     105
Naturaleza     105
Fundación psicológica     106
Pruebas     106 empíricas     
La forma de la utilidad funciona     108
Naturaleza     108
Fundación psicológica     111
Pruebas     112 empíricas     
Decisión que carga     114
Naturaleza     114
Fundación psicológica     120
Pruebas     123 empíricas     
Críticas de la teoría     127 de perspectiva     
Carencia de estado normativo     127
La naturaleza de la utilidad funciona     128
La determinación de referencia señala     129
Efectos de atributo y experiencia en el mercado     130
La hipótesis preferente descubierta e ideas falsas     131
La naturaleza de enmarcar efectos     134
Conclusiones     137
Violaciones de monotonicity     137
Violaciones de transitividad     138
La división del acontecimiento efectúa     139
Otros factores     139
     141 sumarios     
Aplicaciones     143
El efecto de atributo     143
Insensibilidad a noticias de ingresos malas     145
Los miedos del terrorista atacan     146
Contabilidad Mental     149
Naturaleza y componentes de contabilidad mental     150
La enmarcación y la edición     150
Implicaciones de la teoría     150 de perspectiva     
Hedonic edición     151
Evaluación de resultados y toma de decisiones     155
La elaboración de un presupuesto y fungibility     157
Consumo que planea el presupuesto     158
Ingresos que planean el presupuesto     160
Riqueza que planea el presupuesto     161
Tiempo planeando el presupuesto     164
Implicaciones de política     164
Puesta entre paréntesis selecta y dinámica     167
Apertura y cierre de cuentas     168
El resultado previo efectúa     172
Aversión de la Pérdida Miope (MLA)     173
La variedad     175 heurísticos     
     176 sumarios     
Aplicaciones     177
El premio de equidad deja perplejo     178
¿Por qué usted no puede encontrar un taxi durante un día lluvioso?     181
Gastos de consumidor y riqueza de alojamiento     184
Opción Intertemporal
El Modelo     189 de Utilidad Rebajado     
Introducción     190
Orígenes del modelo     190 de utilidad rebajado     
John Rae y el deseo de acumulación     191
Dos acercamientos diferentes     191
Bohm-Bawerk y compensaciones     192
Irving Fisher y la indiferencia encorvan el análisis     192
Samuelson y el modelo     193 de utilidad rebajado     
Rasgos del modelo     194 de utilidad rebajado     
Integración de nuevas alternativas con proyectos existentes     195
Independencia de utilidad     195
Independencia de consumo     195
Utilidad instantánea inmóvil     196
Descuento inmóvil     196
Descuento constante     197
Independencia de descuento de consumo     197
La disminución de utilidad marginal y preferencia de tiempo positiva     198
La metodología     198
Tipos de estudio empírico     199
Cuestiones metodológicas     203
Cálculo de la tasa de descuento     205
Anomalías en el Modelo     206 de Utilidad Rebajado     
"El signo efectúa"     206
"La magnitud efectúa"     207
La asimetría "de incremento de la tasa de producción de la tardanza"     208
Preferencia de mejorar secuencias     208
"La fecha/tardanza efectúa"     209
Violaciones de independencia y preferencia de extensión     210
Implicaciones de anomalías     211
     212 sumarios     
Aplicaciones     213
Estimaciones empíricas de tasas de descuento     213
Modelos Selectos Intertemporales Alternativos     218
Preferencia de tiempo     220
Reasignación de consumo     220
Arbitraje intertemporal     220
Utilidad cóncava     221
Incertidumbre     221
Inflación     223
Expectativas de cambios de utilidad     223
Utilidad de anticipación     223
Influencias viscerales     224
¿Cuál es la preferencia de tiempo?     224
Descuento hiperbólico     226
Preferencias inconsecuentes por el tiempo     226
Naturaleza de descuento hiperbólico     227
Implicaciones de descuento hiperbólico     230
Las críticas del descuento hiperbólico se acercan     235
La modificación de la utilidad instantánea funciona     236
Modelos de formación del hábito     237
Modelos de Teoría de perspectiva     237
Modelos de utilidad de anticipación     238
Modelos de influencia viscerales     239
Modelos más radicales     240
Tendencia de proyección     240
Modelos de la contabilidad mentales     241
Múltiple - mí modelos     242
Dual - mí modelos     244
El acercamiento procesal     246
La conclusión     248
Implicaciones de política     249
Individuos     249
Firmas     250
Gobierno     252
     255 sumarios     
Aplicaciones     257
El precio planea para ingresos de gimnasio     257
El problema de ahorros     258
El deseo de elevarse el consumo describe     263
Interacción Estratégica
La Teoría     267 Animosa Behaviorística     
Naturaleza de la teoría     269 animosa behaviorística     
Elementos de un juego    269
Tipos del juego    272
Teoría animosa behaviorística y la teoría     274 animosa estándar     
Equilibrio     275
Estrategias distintas     275
Estrategias continuas     279
Estrategias variadas     285
Estrategias puras y variadas     285
Imprevisibilidad     286
Randomización     287
Estudios empíricos de equilibrio de estrategia variada     290
Conclusiones behaviorísticas     292
Negociando     293
Negociación no estructurada     294
Negociación estructurada     296
La negociación con información incompleta     298
Juegos iterados     300
Iteración y dominio     300
Juegos de concurso de belleza     302
Iteraciones que llevan a rentabilidades disminuidas     303
Iteraciones que llevan a rentabilidades aumentadas     304
Conclusiones behaviorísticas     305
Señalización     307
Naturaleza y funciones de hacer señas     307
La señalización y concurso     307
La señalización y cooperación     309
Conclusiones empíricas de juegos señalados     311
Aprendizaje     312
El aprendizaje y la teoría     312 animosa     
El aprendizaje de teorías y modelos     313
Refuerzo que aprende     315
Creencia que aprende     316
Atracción cargada por la experiencia que aprende     317
Regla que aprende     318
Conclusiones en cuanto a aprendizaje de la teoría     318
     319 sumarios     
Aplicaciones     321
La negociación y tendencia egoísta     321
Entrada de mercado en monopolio     322
Imparcialidad y Preferencias Sociales     325
El modelo     327 económico estándar     
Naturaleza     327
Anomalías     328
Imparcialidad     330
La naturaleza de imparcialidad     330
Juegos de imparcialidad     332
Neuroeconomics y preferencias de imparcialidad     339
Factores que afectan preferencias sociales     341
Variables metodológicas y estructurales     341
Variables descriptivas     349
Variables demográficas     350
El modelado de preferencias sociales     353
Modelos de aversión de la desigualdad     354
El modelo     355 de Fehr-Schmidt     
El modelo     357 Bolton-Ockenfels     
Modelos de reciprocidad     359
El modelo     359 Rabin     
El modelo     362 Falk-Fischbacher     
El papel de psicología evolutiva     363
La competición contra teorías subyacentes     364
Estado cuestionable como una teoría     364 científica     
Variaciones de desarrollo individuales     364
Variaciones enfadadas y culturales     365
Un tiro y juegos repetidos     365
Implicaciones de política     366
Mercado que se despeja     366
Bienes públicos     367
El atestamiento de incentivos intrínsecos     368
     370 sumarios     
Aplicaciones     371
La Prueba de Wason     372
Bienes públicos y equitación libre     376
Compensación de personal de ventas     378
Conclusión
Racionalidad     383
Naturaleza de racionalidad     385
Definición de racionalidad     385
Acción y actitud     390
Criterios para racionalidad     391
Tipos de violación de racionalidad     392
Razonando     393
Opción     394
Naturaleza de utilidad     396
El papel de factores viscerales     396
Autoengaño     399
Objeciones de violaciones de racionalidad     400
Trivializations     400
Mala interpretaciones     403
Pruebas inadecuadas     405
Causas de irracionalidad     408
Angustia emocional     408
Memoria - homeostasis y allostasis     410
Disonancia cognoscitiva     415
Amenaza para amor propio     416
Fracaso de autorregulación     417
Fatiga de decisión     417
Rechazo interpersonal     418
Fundaciones en neurobiología evolutiva     418
Consecuencias de irracionalidad     422
Autodaño deliberado     422
Compensaciones     423
Estrategias contraproducentes     424
Crítica de teoría de utilidad esperada como una teoría     424 normativa     
Límites de introspección hedonic     425
Los efectos adversos de introspección hedonic en bienestar     426
La naturaleza contraproducente de busca de la felicidad     427
     430 sumarios     
Aplicaciones     431
Drogadicción     431
No vaya al supermercado cuando usted es hambriento     432
Persecución de felicidad     435
El Futuro de Economía Behaviorística     438
El orden del día de economía behaviorística     439
Teorías buenas     439
Ejemplos de revisiones behaviorísticas al SEM     440
Críticas de economía behaviorística     442
Una profusión de modelos     442
Carencia de estado normativo     443
La metodología     444
Asunciones y conclusiones     444
El papel de psicología evolutiva     445
Tacañería y universalidad     447
Futuras direcciones para economía behaviorística     449
Heurística de toma de decisiones     449
La formación de preferencias sociales     450
Procesos de aprendizaje     450
La teoría de representaciones mentales     451
El papel de las emociones en toma de decisiones     451
El papel de neurobiología     452
Implicaciones de política     453
Individuos     453
Firmas     455
Gobiernos     457
Aplicaciones     460
Los efectos de lesión cerebral en toma de decisiones     460
¿Nacido alegre?     462
Las causas de bioeconomic de guerra     464
Referencias     468
El índice     503

Traducción de:

an Introduction to Behavioral Economics: A Guide for Students

Author: Nick Wilkinson

Book review: Introduction to Professional Foodservice or Cajun